Hico's heritage

Founded in 1952, Hico was the first ice cream cream company in Pakistan. The operation started as a small tricycle vending business with hawkers roaming the city of Lahore. The Hico jingle attracted both children and adults to devour what was at that time, Pakistan’s only ice cream company.

Over the years, the operation slowly, but steadily expanded. In the early 2000’s the business was industrialized, with a shift of focus from distributing products through tricycle vending to selling them at retail stores. This shift brought about a massive increase in demand, compelling the organization to completely overhaul its supply chain. Small batch operations were transformed into faster and more efficient continuous processes. Warehouses and distribution hubs were opened in the major Pakistani cities. Refrigerated reefer vans were procured to ensure that the ice cream stayed at the optimal temperature from factory to warehouse to retail outlet.

Hico is now available in 2000+ outlets across Pakistan, and is aggressively expanding to new cities. From a production capacity of a few hundred liters in the early 2000’s, we now have a production capacity of over 50,000 liters a day. Our goal remains the same: produce the best quality dairy ice cream in the country.

25

Cities

200

Employees

50

SKUs

Our group

Pakistan Fruit Juice Co. (Pvt.) Ltd. was set up in 1962 and is a pioneer in the ice cream and beverage industries. The company comprises of four business units: ice cream, beverage, juice, and rice. Across the group, we employ over 500 people. Our brands include the following:

  • Hico Ice Cream
  • RC Cola
  • Flora Juices
  • Flora Rice

We have manufacturing facilities and offices in Lahore, Karachi, Islamabad, Multan, and Faisalabad. Our group also operates a 200 acre Agriculture and Dairy Farm on Bedian Road.

Our team

Ikram Elahi

Chief Executive Officer

Mohsan Elahi

Chief Operating Officer

Mohsan is responsible for PFJ's ice cream portfolio. Prior to PFJ, he worked at McKinsey & Co in the United States. He has a MBA from the Harvard Business School and a BSc from Brown University in Computer Science.

Faheem Akbar Mian

Chief Operating Officer

Ikram Elahi

Chief Executive Officer

Mohsan Elahi

Chief Operating Officer

Mohsan is responsible for PFJ's ice cream portfolio. Prior to PFJ, he worked at McKinsey & Co in the United States. He has a MBA from the Harvard Business School and a BSc from Brown University in Computer Science.

Faheem Akbar Mian

Chief Operating Officer